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The Person in the (Big) Data

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This edition of is jam-packed with methods for doing people-centred digital research and is edited by Heather Ford, newly-appointed Fellow in Digital Methods at the University of Leeds and thus super excited to understand her role as an ethnographer who (also) does digital methods.

Today we launch the next edition of Ethnography Matters entitled: ‘Methods for uncovering the Person in the (Big) Data’.  The aim of the edition is to document some of the innovative methods that are being used to explore online communities, cultures and politics in ways that connect people to the data created about/by them. By ‘method’, we mean both the things that researchers do (interviews, memo-ing, member checking, participant observation) as well as the principles that underpin what many of us do (serving communities, enabling people-centred research, advocating for change). In this introductory post, I outline the current debate around the risks of data-centric research methods and introduce two principles of people-centric research methods that are common to the methods that we’ll be showcasing in the coming weeks.

As researchers involved in studying life in an environment suffused by data, we are all (to at least some extent) asking and answering questions about how we employ digital methods in our research practice. The increasing reliance on natively digital methods is part of what David Berry calls the “computational turn” in the social sciences, and what industry researchers recognize as moves towards Big Data and the rise of Data Science.

digitalmethods

Digital Methods‘ by Richard Rogers (2013)

First, a word on digital methods. In his groundbreaking work on digital methods, Richard Rogers argued for a move towards natively digital methods. In doing so, Rogers distinguishes between methods that have been digitized (e.g. online surveys) vs. those that are “born digital” (e.g. recommender systems), arguing that the Internet should not only be seen as an object for studying online communities but as a source for studying modern life that is now suffused by data. “Digital methods,” writes Rogers, “strives to follow the evolving methods of the medium” by the researcher becoming a “native” speaker of online vocabulary and practices.

 

The risks of going natively digital

There are, however, risks associated with going native. As ethnographers, we recognize the important critical role that we play of bridging different communities and maintaining reflexivity about our research practice at all times and this makes ethnographers great partners in data studies. Going native in this context, in other words, is an appropriate metaphor for both the benefits and risks of digital methods because the risk is not in using digital methods but in focusing too much on data traces.

Having surveyed some of debates about data-centric methodology, I’ve categorized the risks according to three core themes: 1. accuracy and completeness, 2. access and control, 3. ethical issues. Read More…

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Making! The Other Story: Robot#10, Twins Separated at Birth, and Hacker Mama

Silvia Lindtner

Silvia Lindtner

Amelia Guimarin

Amelia Guimarin

Editor’s Note: (@yunnia) and (@femhacktweets) round out the March-April theme on makers, hackers, and engineers with this post that shares three stories of hackers and makers in China. Their observations complicate the celebratory story of hacking/making, giving us a richly detailed look at some of the real challenges and triumphs in this very active space.

Silvia Lindtner (@yunnia) is a postdoc at the ISTC-Social at UC Irvine and at Fudan University Shanghai, and is the cofounder of Hacked Matter. She researches, writes and teaches about maker culture and its intersections with manufacturing in China. Drawing on her background in interaction design and media studies, she merges ethnographic methods with approaches in design and making. This allows her to provide deep insights into emerging cultures of technology production and use.

Amelia Guimarin (@femhacktweets) is a independent producer and researcher at UC Irvine.  She has a background in anthropology and documentary filmmaking and focuses on issues of identity, labor and sustainability.  She also runs femhack.com, a showcase of DIY strategies for females with a hacker attitude.


“Making” is envisioned as a new mode of engaging the world, empowering citizens to turn from passive consumers into active participants in economic processes, state affairs and technological innovation. It is heralded as the saviour of broken economies and educational systems, across developed and developing regions alike. This vision of the rising maker is a powerful one. Indeed, it has attracted significant corporate investment (from places like Intel), drawn the attention of governments (from Obama to China) and mobilized money and people across regions (enabled in part by the set-up of new hardware accelerators like HAXLR8R). Making gets people excited (again). It is the story of adventure and of conquering unfamiliar territory to reinvent how technological futures are made today — at its heart it is a vision of technological and social progress. Journalists, scholars, and makers alike have been busy telling this story, joining in on the promotion of making as the harbinger of an industrial revolution (Anderson 2012).

What has fallen through the cracks, however, are other stories of making that do not neatly fit the maker story of linear technological progress, of the Californian culture of cool and of embarking on a bold adventure. In this blog post, we focus on telling this other story of making — of those makers who are rarely thought of as makers and whose stories are less often told.

Earlier this month, we traveled to Shenzhen to attend China’s first featured Maker Faire. Both of us came to the Maker Faire predominantly as researchers, although with different vantage points. Silvia lives in China and has been conducting ethnographic research with China’s maker scene and its intersection with manufacturing since 2010. Amelia lives in California, where she has been working as a documentary filmmaker and researcher on the topic of hacking and education. We recently embarked on a collaborative project of producing a documentary film on China’s makers, with a particular focus on what is going in the Southern parts of China, where small scale maker entities are forging new connections with manufacturers.

There is both a power and responsibility that comes with holding paper, pen and camera – a topic that has received much attention in the discipline of anthropology. The ethnographer makes her fieldsite – she choses whose story to capture and how to tell it, co-constructing the sites she studies through the narrative that emerges from her work. It was in the evening of the last day of the maker faire, when it occurred to us that there was another maker story to be crafted here; it was the end of two exhilarating days filled with workshops, panels, and product showcases with presenters ranging all the way from small-scale start-ups to large corporations like Intel and Foxconn. We were about to head back to the hotel to drop off the equipment, when we paused. Something had changed. The streets that were filled, just hours before, with thousands of enthusiastic makers and visitors were empty, aside from a group of workers, who were in the midst of tearing down the large tents that had protected the booths of gadgeteers from the heavy rain of southern China. It was quiet, aside from the shouts of the workers who in a coordinated effort disassembled the tent. A few hours later – while the makers partied, drank, danced, talked, and celebrated their successful event – the tents were dismantled and loaded onto large by-standing trucks, with no sign left of a big event having ever taken place. A woman with a broom made out of twigs swept the street of the faire’s last remains.

Shenzhen maker faire tents being torn down

Shenzhen maker faire tents being torn down

It was in this moment that it became clear to us how much attention is paid to the making of the thing, while the work that goes into sustaining and enabling making the thing is rarely appreciated or lauded as equally cool and valuable. Who builds up and tears down (literally and metaphorically) the maker tent? Who performs the work of organizing maker faires and conferences, of raising money, of building important social connections to promote and engage makers and consumers? What other modes of making are there? What alternative models of collaboration and open-ness do we overlook?

This post will not be about the loudest, boldest and coolest projects at the Shenzhen Maker Faire. It will be about those who work more quietly, and perhaps with more sincerity, than their noisy counterparts on stage.

Read More…

Engineering obsolescence

Marisa Cohn

Marisa Cohn

Editor’s Note: Marisa Leavitt Cohn writes to us from Stockholm, where she is a postdoctoral scholar studying the politics of software systems and computing work practices.

In this contribution to the series on Hackers, Makers, and Engineers, she tells us about her research on relationships to technological change in a long-lived NASA-ESA software infrastructure project. Her research considers how people live alongside technological change, inhabit the temporal rhythms of computing work, and approach concerns of legacy, inheritance, and survival of computational practices as they contemplate the end of life of the mission.

Marisa has a BA in anthropology from Barnard College and a PhD in informatics from UC Irvine, and she’s joining ITU Copenhagen as a professor in the fall. She’s a member of the ISTC-Social


Ethnographers have often been positioned in the technology field as translators between the worlds of technology use and design. When I first began my fieldwork with an engineering team at a NASA space science mission, I thought I might be able to trouble this dyadic concept of translation work between design and use by examining a case in which a complex set of translations took place between a diverse set of organizational actors, from scientists to engineers to managers. Indeed, I observed the engineers on the team working on a weekly basis to turn hundreds of observation requests from scientists all across the globe into commands that can be executed on a spacecraft over a billion kilometers away. This complex translation work was supported in turn by hundreds of software tools that had been developed over the years to, as one engineer described it, “turn scientists’ dreams into vectors.”

Yet when I presented early versions of this work to the social computing research community, I found that the relevance of my work was often challenged. The engineering project I was examining was deemed a “one-off,” a bespoke system that served a single purpose, and which was ultimately “disposable” since the spacecraft would be destroyed in space once it had run out of fuel and completed its mission. Not only that, the software tools that I was studying in organizational contexts were now decades old. They were written in FORTRAN and some of the earliest graphical interface programming languages, tools which have largely been abandoned by the engineering community – reaching end of support, dying out, or even being actively petitioned into retirement.

These make great bookmarks now. Image courtesy of http://en.wikipedia.org/wiki/File:FortranCardPROJ039.agr.jpg

These challenges begged the question – what is to be gained by studying the work of engineers maintaining a space robot from the 90s? What is the role of the ethnographer in studying the so-called technological “dinosaurs” – the old-timers who are stuck in engineering methods and tools of the past? What relevance do these obsolete software tools and engineering practices that go along with them have for understanding technology today? Even to many of the engineers at the mission, my interest in their software tools seemed a bit odd. As one responded to my research,

You think our software is interesting?! It’s not Google or anything.

Legacies of a 90s space robot

These questions put me on the defensive about my contribution to the study of sociotechnical systems and my role as an ethnographer in the field. What was my role, as a translator or participant or otherwise? One of the roles I was enlisted into at the mission organization showed that this defensiveness was a part of my informants’ reality as well. I was asked to help with their work towards a final mission report, to help preserve some of the stories of their engineering accomplishments for the historical archive. The archive of scientific data was already assured, but what about the engineering knowledge gathered over the course of the mission? Might the work they have done over the past two decades be of any use for future outer planets missions? What if there is not another mission of this kind for another 50 or 100 years?

Read More…

Ethnography as Diaspora

Lilly U. Nguyen

Lilly U. Nguyen

Editor’s Note: Lilly U. Nguyen (@deuxlits) tells us how in her own work on the ethnography of software in Vietnam, she both studies and embodies “diaspora” – and she shares the insights that diaspora has given her. She is a postdoctoral scholar at the ISTC-Social at UC Irvine. She studies race, labor politics, and information technology in Vietnam and among the Vietnamese diaspora.

Lilly’s post continues the March-April edition focusing on ethnographies of makers, hackers, and engineers.


In my work, ethnography takes on diasporic dimensions.

These qualities touch on several of the questions raised in previous posts in this blog series, such as the distinction between self and other and the Cartesian coordinates of studying up and down in Nick Seaver’s post and the disciplinary shifts as described in Austin Toomb’s post. For those of us who study decidedly contemporary phenomena like algorithms, hackers and (in my case) software, ethnography allows us to study people who are neither entirely like us nor entirely unlike us.

Many of us who do this kind of work find a home in the field of science and technology studies (STS). This field has a long tradition of people who have professional training in scientific fields only to then move into the humanities and social sciences. In a similar kind of move, I find that many of us who study technology have had some kind of professional experience with hackers, algorithms, or software. In my case, I previously worked in a non-profit organization in Silicon Valley that worked to promote openness in educational institutions. This included building online portal systems to encourage teachers to share pedagogical materials as well as promoting data-based decision-making among education administrators and faculty. This professional experience shaped my research by providing insight into the challenges and limits of promoting openness and freedom through technical artifacts like databases and software.

I suspect that the biographies of many of us who do this kind of ethnographic work might be similar: previous degrees in computer science, degrees in other technical and scientific disciplines, professional experience in industry. And then a fork. A catapult into new terrain … or probably something more subtle, but a change nonetheless onto a new trajectory. A pivot, perhaps.

Pivots, turns, and forked paths. Courtesy https://www.flickr.com/photos/pfly/188629337/

These pivots, turns, and forked paths carry with them diasporic qualities. Diaspora, in and of itself, is a tricky and complicated thing. In the inaugural issue of Diaspora, Tölölian (1991) writes that the term initially referred to dispersed populations exiled from homelands who were then forced to live among strangers. In these early formulations, diaspora comprised a history of dispersal, nostalgia of homeland, alienation in host countries, desires for return, and a collective identity importantly defined by the tenuous relationships between home and the displaced here.

Read More…

Measurements: The Qualitative Work of Quantitative Work

Katie Pine

Katie Pine

Max Liboiron

Max Liboiron

Editor’s Note: and continue this week’s theme of makers, hackers, and engineers with a post about the politics and performativity of measurements, central to the practice of many engineers and scientists.

(@khpine) is a postdoc in Intel Labs Cultural Transformation Lab, and is currently in residence at UC Irvine.  Katie’s work bridges Computer Supported Cooperative Work, Organization Studies, and Science & Technology Studies.  At present her NSF-funded research examines micro-foundations of IT-enabled accountability policy and practice in the healthcare domain.

(@maxliboiron) is a postdoc at Northeastern University’s Social Science Environmental Health Research Institute (SSEHRI) and a co-founding member of the Superstorm Research Lab, a mutual aid research collective. Liboiron studies “techniques of definition,” the tools and practices used by scientists and activists to make emerging, contested, amorphous forms of environmental harm manifest.


From common core to quantified self, measurement is increasingly part and parcel of our daily lives.  We use number-driven measurements to make visible, manage, and regulate increasingly nuanced aspects of daily life, work, public institutions, and our environment.

However, measurements are never mere faithful representations of nature, but have social and political origins and ramifications.  We are exploring two aspects of measurement that often go unnoticed: first, the situated, complex work that goes into making measurements work in the first place (and the fact that this work is inherently social, cultural, and political), and second, the idea that measurements themselves can be seen as performative, creating and re-creating the very things they are intended to make visible.

Representational theory defines measurement as “the correlation of numbers with entities that are not numbers,” a process of transformation, translation, and even interpretation at the level of sampling and gathering data. What is selected for measurement and what is not, how measurements are standardized, what counts as an important unit of measure, and how measurements are used all have stakes for the systems of which they are part.

Moser & Law (2006) argue that current metaphors for information as “flow” are inaccurate, as these metaphors presume that information is immutable, something that is created and exists in the world and thus can be taken up, passed around, and used for calculation.  Moser and Law instead argue that we can see information as something that is inherently mutable and relational, that changes its shape as it is circulated and used.  To put it more simply, information never fully has meaning on its own – it becomes meaningful and usable when a particular person or group make decisions about what the information is and how they can use it.

binarycounting01

A good example comes from a recent study on counting rates of infection in hospitals (Dixon Woods et Al., 2012).  The authors found that an act as seemingly simple as counting infections was actually highly social and cultural – the answer to the question “what counts?” varied widely from one hospital to another, calling into question the current focus in healthcare (and investment of healthcare dollars) on quality measures as a tool for achieving reforms such as infection reduction in practice. Making meaning of numbers requires acts of both calculation and judgment, what Moser & Law call “qualculation.”

Read More…

Falling in: how ethnography happened to me and what I’ve learned from it

guest author Austin Toombs

Austin Toombs

Editor’s Note: Austin Toombs (@altoombs) brings a background in computer science and a critical sensibility to his ethnographic research on maker cultures.  He explores the formation of maker identities in his research, focusing on how specific sites such as hackerspaces, makerspaces, Fab Labs, and other co-working spaces intersect with the politics of making, gendered practices, urban vs. rural geographies, and creative hardware and software developments. Austin is a PhD student in Human Computer Interaction Design in the School of Informatics and Computing at Indiana University. He is a member of the Cultural Research In Technology (CRIT) Group, and is advised by Shaowen Bardzell and Jeffrey Bardzell. He is also a member of ISTC-Social.


My research as a PhD student began by looking at cultures of participation surrounding hobbyist programming. I was—and still am—interested in the fuzzy-gray area between work and play, and as someone who misses the puzzle, thrill, and flow of programming, these communities were great starting points for me. Working on this research led me, almost inevitably, toward my ethnographic work with my local hackerspace and the broader maker community. In this context, I have seen how this local community embraces the work/play ambiguity, how it can function primarily as a social environment, and how it works to actively cultivate an attitude of lifelong, playful, and ad hoc learning. In this post I explore the role ethnography played in my work and how the ethnographic approach helped me get to these insights. I also discuss some of the complications and issues I have run into because of this approach, and how I am working toward solving them. For more information, feel free to contact me!

hackerspaces

the role of ethnography in my work

My first encounter with the concept of a hackerspace came from my initial research on hobbyist programmers. I remember nearly dancing with excitement when I realized that the city I lived in happened to have a hackerspace, because I knew immediately that I would be joining them in some capacity, if not for research, then for my own personal enjoyment. The first few visits to the space were exploratory; I wanted to see what was going on, how the members and regular attendees interacted with each other, and whether or not this seemed like a good fit for my research.

My initial goal was to use the site as a potentially endless supply of case studies to explore my questions about work and play. Thankfully, I realized fairly early on that this case-study-first approach would not work for me. Instead, I found myself drawn to the overall narrative of the hackerspace and its members. How did this particular maker community form? What did the members do for their day jobs? How did they become ‘makers’? What do they think about themselves, and how has becoming a member of this community influenced that?

Read More…

Studying Up: The Ethnography of Technologists

Nick Seaver

Editor’s Note: Nick Seaver (@npseaver) kicks off the March-April special edition of Ethnography Matters, which will feature a number of researchers at the Intel Science and Technology Center for Social Computing on the forefront of exploring the cultures of hackers, makers, and engineers.

Nick’s post makes the case for the importance of “studying up“: doing ethnographies not only of disempowered groups, but of groups who wield power in society, perhaps even more than the ethnographers themselves.

Nick’s own research explores how people imagine and negotiate the relationship between cultural and technical domains, particularly in the organization, reproduction, and dissemination of sonic materials. His current project focuses on the development of algorithmic music recommendation systems. Nick is a PhD candidate in sociocultural anthropology at UC Irvine. Before coming to UCI, Nick researched the history of the player piano at MIT. 


When people in the tech industry hear “ethnography,” they tend to think “user research.” Whether we’re talking about broad, multinational explorations or narrowly targeted interviews, ethnography has proven to be a fantastic way to bring outside voices in to the making of technology. As a growing collection of writing on Ethnography Matters attests, ethnography can help us better understand how technology fits into people’s everyday lives, how “users” turn technologies to unexpected ends, and how across the world, technologies get taken up or rejected in a diverse range of cultural contexts. Ethnography takes “users” and shows how they are people — creative, cultural, and contextual, rarely fitting into the small boxes that the term “user” provides for them.

But ethnography doesn’t have to be limited to “users.”

Engineers in context. cc by-nc-nd 2.0 | http://www.flickr.com/somewhatfrank

My ethnographic research is focused on the developers of technologies — specifically, people who design and build systems for music recommendation. These systems, like PandoraSpotifySongza, or Beats Music, suggest listening material to users, drawing on a mix of data sources, algorithms, and human curation. The people who build them are the typical audience for ethnographic user studies: they’re producing technology that works in an explicitly cultural domain, trying to model and profile a diverse range of users. But for the engineers, product managers, and researchers I work with, ethnography takes a backseat to other ways of knowing people: data mining, machine learning, and personal experience as a music listener are far more common sources of information.

Ethnographers with an interest in big data have worked hard to define what they do in relation to these other methods. Ethnography, they argue, provides thick, specific, contextualized understanding, which can complement and sometimes correct the findings of the more quantitative, formalized methods that dominate in tech companies. However, our understandings of what big data researchers actually do tend to lack the specificity and thickness we bring to our descriptions of users.

Just as ethnography is an excellent tool for showing how “users” are more complicated than one might have thought, it is also useful for understanding the processes through which technologies get built. By turning an ethnographic eye to the designers of technology — to their social and cultural lives, and even to their understandings of users — we can get a more nuanced picture of what goes on under the labels “big data” or “algorithms.” For outsiders interested in the cultural ramifications of technologies like recommender systems, this perspective is crucial for making informed critiques. For developers themselves, being the subject of ethnographic research provides a unique opportunity for reflection and self-evaluation.

Starbucks Listeners and Savants

Among music tech companies, it is very common to think about users in terms of how avidly they consume music. Here is one popular typology, as printed in David Jennings’ book Net, Blogs, and Rock ‘n’ Roll:

Read More…

March-April 2014: Studying Hackers, Makers, and Engineers

Editor Morgan G. Ames

This month’s theme – ethnographies of hackers, makers, and engineers – is edited by Morgan G. Ames, who made the transition from being a hacker to studying them herself.

Stories abound of the translation work that ethnographers in industry do to make the experiences of those they observe – the ‘users’ – legible to engineers, designers, marketers, and others in the businesses that employ them. Lucy Suchman, one of the first and most inspiring critical ethnographers in industry, referred to the expectations she encountered for this translation-work in her own job at Xerox PARC as ‘throwing results over the wall.’ These results may take the form of the dreaded ‘implications for design’ that ethnographers are sometimes asked to generate, whether for employers or ACM conferences.

What happens, though, when the ethnographic gaze is turned back on those who are usually the beneficiaries of this translation-work? Lucy Suchman explored this in her groundbreaking book, Plans and Situated Actions, drawing on her experiences at Xerox PARC in the 1980s. Alongside Lucy, a growing number of ethnographers from both academia and industry have been exploring the cultures of scientists, analysts, and others like them in a bid to help the outside world better understand them – and for them to better understand themselves.

The March-April edition of Ethnography Matters will continue this ethnographic inversion by featuring guest authors who are exploring the cultures of hackers, makers, and engineers. The authors hail from the Intel Science and Technology Center for Social Computing, a five-university alliance advised by Intel’s Genevieve Bell (another inspiring industry ethnographer). This group is working on new ways of bridging the academy-industry divide, and many of its members are exploring various aspects of hacker, maker, and engineer cultures.

Caution: Hackers Thinking!

The first post, by Nick Seaver (@npseaver), makes the case for studying technologists as a form of ‘studying up’ – of putting those who wield power under the ethnographic lens. He relates this to his own research on music recommendation systems like Pandora and Spotify.

Second,  Austin Toombs (@altoombs) tells us how he “fell in” to doing ethnographic research on a local hackerspace, how he has navigated the line between ethnography, participation, and activism, and what ethnography has taught him about hackers and himself.

Katie Pine (@khpine) and Max Liboiron (@maxliboiron) then discuss their work in health informatics and civil engineering cultures to show how measurement itself is performative, and how ethnography is particularly well-suited to accounting for this performativity.

Lilly U. Nguyen (@deuxlits) tells us how in her own work on the ethnography of software in Vietnam, she both studies and embodies “diaspora” – and she shares the insights that diaspora has given her.

Marisa Leavitt Cohn then considers how NASA engineers approach concerns of legacy, inheritance, and survival of computational practices as they contemplate the end of life of the mission.

Silvia Lindtner (@yunnia) and  (@femhacktweets) round out the theme with a post that shares three stories of hackers and makers in China. Their observations complicate the celebratory story of hacking/making, giving us a richly detailed look at some of the real challenges and triumphs in this very active space.

 

A shift in the business environment that ethnographers can’t ignore

kenandersonKen Anderson (@kxande2) manages the Cultural Transformations Lab at Intel. He is an iconoclast by nature and a symbolic anthropologist by training. Over the last 20 years, his research has explored the relationship between identity, culture and technology (ICTs). Besides his research duties, Ken is spearheading efforts to develop world-wide university collaborations with Intel around “green by information and communication technologies (ICTs)”. Ken’s career has included positions in the labs of AT&T, MediaOne, US West, and Apple Computer. He has taught at Brown University, UCHS and Bethel College. He is founder and currently president of the board of directors for EPIC and on the governing board of National Association for the Practice of Anthropology.

Editor’s note: In the last post in the EPIC edition, Ken Anderson (@kxande2) from Intel shares his thoughts on the latest shift in ethnography in the business environment. He argues that there is a new market for ethnography, and it’s one that we can’t ignore.

Ken believes that we are now in a  complex market environment. In this new context, he says that ethnographers should be answering new questions for businesses: instead of asking how research can reduce uncertainty, we should be asking how research can introduce temporary order. He provides an example of how businesses like Claro Partners and a few others have adapted to this new market. What are your thoughts on this? Do you agree with Ken? Tell us in the comments!

A great follow up piece to read is Ken’s essay on ethnography in the Harvard Business Review.

Ken also talks about how his early research with the Inuits’ where he observed ice building techniques links up to his current work at Intel. Yeah. We think that’s awesome.

For more posts from this EPIC edition curated by editor Tricia Wang (who gave the opening keynoted talk at EPIC this year), follow this link.

sand

It isn’t complicated; it’s complex

As is evident by columns in Ethnography Matters ethnographers have concerns about other methods, whether those be “big data” or attaching electrodes to people’s brains to get “real” data. I’m not too concerned about these, for me, they are merely tools for use in ethnographic studies. What does concern me is a shift that has been occurring in the business environment over a number of years, and how that might affect us.

When I was in graduate school I wanted to study the Inuit. I was an archeologist at the time and was amazed at how the Inuit adapted material culture to an environment of relatively (to me) scarce resources. For example, I never would have considered ice as a building resource for home building; peoples optimize resources for environmental circumstances.

Looking through some recent books on ethnographic praxis (e.g,, Gitta Jordan’s Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities, Andy Crabtree’s Doing Design Ethnography, Danny Miller and Heather Horst’s Digital Anthropology, Melissa Cefkin’s  Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations),  ethnographic practitioners find ourselves in about in the same position as the Inuit; we’ve done a great job of optimizing our practice for the environments we work in.

Unfortunately, when environments shift, then the tools and technics created may not fit in as well. In our case, the market environment has shifted upon us. Things that were once common practice to optimize our resources, like 3 week field studies of entertainment in homes in Shanghai, LA and London, followed up a month later with a 2 day work session with clients and a life of sticky notes may no longer be the optimal paths for ethnography to retain value. Let me explain what is happening.

Read More…

Transforming complex systems: a case study in service design

JakeJake Garber is a senior service designer for Innovation Unit. He uses a service design approach to help partner organisations address challenges in a radically different way. Jake specialises in using ethnographic research to unlock hidden insights and prototyping to develop very different ways of working. Before joining Innovation Unit he worked at the social innovation agency Participle, amongst other things, helping to design and launch Backr, a new social enterprise that helps people to invest in their own employability. Previously he researched and co-wrote Dying for Change with Charles Leadbeater at Demos and ran community development art projects with Gypsy Roma children in East London at The Children’s Society.

Editor’s note: This month, Jake Garber‘s account delves into his ethnographic research into the challenges of designing services for families facing difficulties such as suicide, incest, and long-term unemployment. Beyond the challenges inherent in working with such vulnerable populations, the service for which they conducted design research ultimately needed to coordinate the activity of over 20 different government agencies – each with their own priorities, budget conflicts, and factional interests.

This case study used ethnographic research and service design to put vulnerable families at the heart of a new system of support. In this post he outlines one family’s turbulent pursuit of stability, while reminding us of the critical importance of two valuable commodities: time and empathy.

The Trouble Families research is a project of Innovation Unit, a not-for-profit social enterprise that uses the power of innovation to solve social challenges.  Jake spoke about this research at the most recent EPIC 2013 Pecha Kucha in London.

For more posts from this EPIC edition curated by editor Tricia Wang (who gave the opening keynoted talk at EPIC this year), follow this link.

family2

Riding around with no place to go. © Innovation Unit 2012

Let’s imagine we’re designing a new service for families. To be confident our service is going to work for these families, it’s going to be pretty important to understand what they value, what their priorities are, how they see the world and how they respond to it. Ethnographic research can make important and decisive contributions to this task.

Now imagine we’re designing a new service for very vulnerable, complicated and often misunderstood families. Not only that, but we want to deliver our service through a complex and overlapping system of more than 20 separate agencies. This time ethnographic research is not only vital for understanding what can make a difference; it is also indispensible if we’re going to maintain focus on families and avoid getting completely lost in organisational bureaucracy.

In my work at Innovation Unit we support public services to radically improve what they do. In the service design team here, we rely heavily on an ethnographic style of research to ground and inspire the work we do.  I want to share a story of one of our recent projects to illustrate how we use ethnographic style work to create human centered system transformation. Read More…