At EPIC 2103, Mike Gotta (@Mikegotta) gave a workshop, Mobile Apps & Sensors: Emerging Opportunities For Ethnographic Research, that examined mobile apps developed for ethnographic research uses. I asked Mike to contribute to the January EPIC theme at Ethnography Matters because his research is always spotlighting some of the most fascinating trends in the tech industry. In this article, Mike provides a wonderful overview of his workshop, but even more interesting is his discussion of all the different ways the dialogue veered away from the original topic of the workshop. Essentially, things didn’t go as Mike had planned. The new direction, however, offered Mike a lot of insights into the future of mobile apps, which led him to reflect on personalized sensors as part of Quantified Self trends and the increasing importance of APIs in future research tools. If you’re a qualitative researcher who wants to know how to make use of the latest mobile apps, this is a must-read article. The second half of Mike’s article can be read on Gartner’s blog.
Mike is currently at Gartner, Inc. (NYSE: IT), which describes itself as the world’s leading information technology research and advisory company. Mike is a familiar face at Ethnography Matters; during his time at Cisco Systems, Mike contributed to Ethnography Matters a piece that has become one of the most often-cited pieces of research on the role of ethnography in Enterprise Social Networks (ESN).
You might wonder – what’s a technology industry analyst doing at EPIC and why deliver a workshop on mobile apps and sensors?
The world of the IT industry analyst is becoming much more inter-disciplinary as societal, cultural, economic, media, demographic, and technology trends become more intertwined. These trends, perhaps, were always entangled in some fashion and we are only now becoming more interested in how the patterns of everyday life are mediated by various technologies.
There was a time when industry analysts could cover technology trends and their business relevance as long as they had an IT background. That might still be true in some cases – maybe – but in my opinion, being well-versed in social sciences is becoming a baseline competency for those in my profession.
Which brings me back to EPIC 2013. I had been looking into synergies across design, ethnography, and mobile and was happy to deliver a workshop for EPIC attendees to look at advances in mobile apps that support ethnographic research. As a group, we identified the pro/con’s of mobile apps and discussed how field research could be better supported. The topic was relevant not only to the ethnographic community but also to audiences who interact frequently with industry analysts: digital marketers, innovation teams, design groups, product/service managers, and IT organizations. It struck me that EPIC (as a conference and organization) is in a position to act as a yearly event touch point between those in the social sciences and business/technology strategists interested in the same issues. Read More…