An example of why culture and design matter for the user – it’s in the details

An Xiao Mina’s latest post about seat numbers in China is a great example of how design that attempts to understand the user’s world matters. She explains in her post why there is no 12E in this photo:

Contrary to intuition for English speakers, seats 12F and 12D are next to each other on the train. Why no 12E? After some time, I realized it’s because the letter E sounds like the number 1 in Chinese.

Without awareness of how the letter E sounds in this context, any designer (Chinese speaking or non-Chinese speaking) could easily overlook this very minor detail that would great confusion for a person who is looking for their seat.

Minimizing unintentional confusion in design requires attention to the details. This is why ethnography and user studies are important.

Advertisements

Tags: , , , , , ,

Categories: Details, Ethnographies

Author:tricia wang

I research how technology makes us human. As a cultural sociologist, I use a range of ethnographic methods to create socially relevant insights about how people use digital tools in their day to day lives. I write about digital culture at Culturalbyt.es, China tech at BytesofChina.com, and cities at DigitalUrbanis.ms. Follow me on twitter @triciawang.

Subscribe to Ethnography Matters!

Subscribe to our RSS feed and social profiles to receive updates.

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: